No matter where you're searching, you will need to choose the most important keywords for your topic. These are generally nouns or actions. As you're creating your search strategy, it would help to put your topic in a sentence or question

How do advertisers market their products to women through the Web? Market, products, women and the Web are important concepts and should appear in your search statement.

Other related words for products, women and the Web:

Note that we've included variations of keywords such as plurals. Include any alternate spellings of words or abbreviations, too.